About Us – Primary Petals
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SHIPPING UPDATE - We are shipping to the East Coast again!! - Click for more info
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Our Story

Primary Petals was founded in 2010 on the Los Angeles scene with a fearless use of color variants. The Primary Petals Squad has been working tirelessly ever since to create hundreds of showstopping, custom designs for weddings and private event orders as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more!
The development of this brand has sparked an interest in bringing these beautiful blooms direct from the Primary Petals Studio to your doorstep for everyday enjoyment. So, it is with great pleasure we introduce our new labor of love, Primary Petals Direct: a flower service that delivers bundles of joy and fresh flowers straight to your porch.

Currently shipping to the lower 48 states with our partners UPS! 

For wedding and private event orders inquires, please complete our Wedding Questionnaire and one of the Squad Members will schedule a phone consultation to discuss your floral design.



Teamwork is the secret that makes common people achieve uncommon results.” — Ifeanyi Enoch Onuoha


Carly Rae Williams - CEO

Heralding from the wild coast of Washington, Carly is an unstoppable and fearless leader. Her tenacity and courage took Primary Petals to the next level of success in the wedding industry and brought our super cute box to your doorstep. Her visionary skills, fierce ambition and deep care for her team result in an exceptional leader. Plus not only is she a wonderful boss in the studio but also in the kitchen!

Chloe Jones - COO

Growing up on a farm in rural Australia, Chloe knows the soil of the earth and the hard work that accompanies making any dream a reality. Her infectious laughter, can - do attitude, and experience in both hospitality and administration make her an asset to this team. Her handiwork not only includes stunning floral arrangements but the systems that get flowers seamlessly from our studio to your door.


Thank you for supporting Primary Petals!  Our Squad is excited to produce colorful, seasonal blooms with you in mind.
Should you have any questions, concerns, or issues, please know we are available by phone, or email. Check the footer of each page of our website and enjoy browsing our FAQs .

With Love and Flowers,
Carly Williams, CEO